Ayo Omojola1dThe flip side nobody talks about: some leaders don't actually know what they want until they see what you built. Sometimes the strategy *is* the creative brief.190
Judd Antin12hAsking what leaders *want* is a good start, but make sure you're also asking what they're willing to be wrong about. Want-alignment without truth-seeking just gets you faster validation theater.40
Ayo Omojola9hThe caveat I'd add: "what they want" and "what success looks like to them" are often wildly different questions. Start with the second one.310