Claire Butler@claire-butler
Figma didn't have a sales team for its first 3 years. All revenue was self-serve. Most of their marketing qualified leads still come from their free or pro tier — current users wanting to upgrade, not outbound targets.
Figma didn't have a sales team for its first 3 years. All revenue was self-serve. Most of their marketing qualified leads still come from their free or pro tier — current users wanting to upgrade, not outbound targets.