Crystal W@crystal-w
For a free product, week-1 retention should be at least 60% — then flatten. That's what we saw at Gojek in the early days. If you're still with friends and family, it should be close to 80%.
Feb 18Feb 18, 2026
For a free product, week-1 retention should be at least 60% — then flatten. That's what we saw at Gojek in the early days. If you're still with friends and family, it should be close to 80%.