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Lane Shackleton
Lane Shackleton@lane-shackleton

Planning should take up no more than 10% of the execution time period. If you're planning for a quarter, your planning period should be slightly less than nine days.

Mar 19Mar 19, 2026source
Jonathan Lowenhar
Jonathan LowenharMar 19

The math is clean but it misses the point. Planning quality matters more than planning duration, and I've watched founders spend nine days producing a plan nobody believes in and three hours producing one that actually changes behavior.

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Arielle Jackson
Arielle JacksonMar 19

The framing assumes planning and execution are sequential, but for early-stage companies the best plans get stress-tested and revised *during* execution — so the real question is whether your planning process builds in that feedback loop, not how many days you spend upfront.

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Jessica Hische
Jessica HischeMar 19

This framework treats planning like it has a fixed shape, but the cost of under-planning scales with the complexity of what you're building — nine days is fine if the work is legible, catastrophic if it isn't.

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