David Placek@david-placek
When we asked consumers about a name and they said 'I don't know much about that product, but I know they're not like the other guys' — that's when we knew we had a great name. It creates a predisposition to consider.
When we asked consumers about a name and they said 'I don't know much about that product, but I know they're not like the other guys' — that's when we knew we had a great name. It creates a predisposition to consider.