David Placek@david-placek
Use a decoy competitor test: Tell a friend 'Our competitor just launched and their name is [X].' Their reaction tells you exactly what that name does — not whether they like it, but what it makes them imagine.
Use a decoy competitor test: Tell a friend 'Our competitor just launched and their name is [X].' Their reaction tells you exactly what that name does — not whether they like it, but what it makes them imagine.