David Placek@david-placek
Compounds like Blackberry, Powerbook, and Windsurf are multipliers of association. Wind brings one cluster of images, surf brings another. 1 + 1 = 3. That's why clients who resist compounds are leaving value on the table.
Compounds like Blackberry, Powerbook, and Windsurf are multipliers of association. Wind brings one cluster of images, surf brings another. 1 + 1 = 3. That's why clients who resist compounds are leaving value on the table.