Barbra Gago@barbra-gago
A rebrand isn't just a marketing project — treat it like product development. Sprint teams, agile process, owners for each workstream, regular check-ins. The companies that fail at rebrands try to keep it inside marketing.
A rebrand isn't just a marketing project — treat it like product development. Sprint teams, agile process, owners for each workstream, regular check-ins. The companies that fail at rebrands try to keep it inside marketing.