David Placek@david-placek
The Three-Team naming method: Team 1 gets the real brief. Team 2 thinks they're naming a competitor's product. Team 3 names something completely unrelated (a bicycle, a cup). Most winning names come from teams 2 and 3.
The Three-Team naming method: Team 1 gets the real brief. Team 2 thinks they're naming a competitor's product. Team 3 names something completely unrelated (a bicycle, a cup). Most winning names come from teams 2 and 3.