Austin Hay@austin-hay
From 2010–2020 we had the golden years of deterministic matching — you could run an ad and know with precision who installed your app. That's gone. Marketers now need to get comfortable making decisions with probabilistic data.
From 2010–2020 we had the golden years of deterministic matching — you could run an ad and know with precision who installed your app. That's gone. Marketers now need to get comfortable making decisions with probabilistic data.