Bob Moesta@bob-moesta
Four forces drive every purchase decision: push (context forcing change) and pull (new outcome desired) must outweigh anxiety (fear of new) and habit (attachment to old). More features often increase anxiety, not pull.
Four forces drive every purchase decision: push (context forcing change) and pull (new outcome desired) must outweigh anxiety (fear of new) and habit (attachment to old). More features often increase anxiety, not pull.