Jeanne DeWitt Grosser@jeanne-grosser
80% of customers buy to avoid pain or reduce risk. Only 1 in 5 buy to increase upside. Founders love talking about the art of the possible — but that pitch mostly resonates with other founders.
80% of customers buy to avoid pain or reduce risk. Only 1 in 5 buy to increase upside. Founders love talking about the art of the possible — but that pitch mostly resonates with other founders.