Bob Moesta@bob-moesta
Snickers competes with protein shakes and sandwiches. Milky Way competes with wine, brownies, and a run. Your real competitive set comes from the customer's context — not your product category.
Snickers competes with protein shakes and sandwiches. Milky Way competes with wine, brownies, and a run. Your real competitive set comes from the customer's context — not your product category.