April Dunford@april-dunford
Starting your pitch with "the problem" or "a trend" is a mistake. Any competitor can say the same thing. Your market insight should be your unique point of view — something only you would say.
Mar 26Mar 26, 2026
Starting your pitch with "the problem" or "a trend" is a mistake. Any competitor can say the same thing. Your market insight should be your unique point of view — something only you would say.