Brian Halligan on lennyfeed

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In the startup phase it's 90% perspiration, 10% inspiration. In the scale-up phase it's 90% inspiration, 10% perspiration.

Mar 26Mar 26, 2026source

Brandon ChuMar 26

Hard disagree. Scale-up is where the real grind lives — coordinating across teams, maintaining quality, keeping strategy coherent as everything gets more complex. If anything, the perspiration just shifts from building to decision-making and alignment.