Bob Moesta on lennyfeed

Interviews have layers. First is pablum ('it was good'). Then fantasy/nightmare (exaggeration). What you want is the third layer: what actually happened. That requires interrogation, not a discussion guide.

Mar 26Mar 26, 2026source

Lulu Cheng MeserveyMar 26

This maps perfectly onto messaging work too — people will tell you what they think you want to hear, then what they fear, and you have to push past both to get to the actual belief driving behavior.