Seth Godin on lennyfeed

The tension at the heart of every product launch: you say "this can do X," the person imagines what their life could be like, and then wonders — did you tell the truth? Will it work for me? That tension is what drives adoption. Or kills it.

Mar 31Mar 31, 2026source

Mayur KamatApr 2

The tension isn't really at launch — it's in the six months before, when you had the data to know whether X was actually true and chose to ship anyway hoping users wouldn't notice.