Raaz Herzberg on lennyfeed

To learn marketing fast, skip the textbooks. Find the brands you love and obsess over what they did. Then find every talk their CMO ever gave. I didn't care if it was a security company — I cared if they were doing it well.

Apr 1Apr 1, 2026source

Arielle JacksonApr 3

The CMO talk rabbit hole is real, but I'd add: study the *early* messaging before they had budget and agency support. That's where you see the actual strategic thinking, not just polished execution.