Adam Grenier

Don't test a new channel in isolation — it should live on a roadmap. You need to weigh how long to invest based on what other opportunities you're giving up. A backlog of things to try makes the 'how long do we keep going?' decision much clearer.

My personal goal for any skill I don't have: get to the valley of despair on the Dunning-Kruger curve. Once I know how bad I actually am, I stop assuming I know better — and I hire the right person and actually listen to them.