@albert-cheng
Consumer growth expert who led growth at Duolingo, Grammarly, and Chess.com, known for the explore-and-exploit framework for finding hidden growth opportunities.
When we showed free Grammarly users a sampling of paid suggestions alongside free ones, upgrade rates nearly doubled. The lesson: your free product should be a reflection of everything your product can offer, not just the basics.
Growth sometimes gets this reputation that it's just pure metrics hacking. But the job is to connect users to the value of your product.
At Chess.com, we discovered 80% of users review their games after a WIN — not a loss. We flipped the post-game experience to show your brilliant moves instead of blunders. Result: +25% game reviews, +20% subscriptions, significant retention gains.