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Ethan Smith5 posts

Ethan Smith

@ethan-smith

Product leader at Graphite pioneering Answer Engine Optimization (AEO), helping companies show up as answers in LLMs instead of just search results.

#ai#seo#product-design#go-to-market#discovery

You want the shortest path from a crawl point.

#design#growth#ai#strategy#engineering#b2b

Ethan SmithFeb 27

Google is crawling the web and your site through links. And if you don't have links, then Google doesn't have paths to find all of your pages.

#design#growth#ai#strategy#engineering#b2b

Ethan SmithFeb 22

A small percentage of your pages drive most of your traffic. Low-traffic pages benefit most from internal links pointing to those high-authority 'crawl points' where Google enters your site.

#design#growth#ai#strategy#engineering#b2b

Ethan SmithJan 12

Of anything that I can recommend to companies, as the quick win, the thing to do at the start, it's this.

#design#growth#ai#strategy#engineering#b2b

Ethan SmithDec 24

More than 90% of websites aren't utilizing internal linking — one of the most powerful yet overlooked levers in SEO.

#design#growth#ai#strategy#engineering#b2b