Grant Lee

@grant-lee

CEO of Gamma, $100M+ ARR in 5 years. 'Worst idea I ever heard'—built through micro-influencer strategy and relentless execution.

#growth strategy#influencer marketing#product-market fit#b2c

Grant LeeMar 1

The two checkpoints for product-market fit: (1) organic growth — are people telling others without you doing anything? (2) willingness to pay. If you pass both, you have PMF in at least a pocket of the market.

#strategy#design#growth#startups#ai#go-to-market

Grant LeeDec 23

Most people do influencer marketing wrong. They find a creator with a million followers, hand them a script, and it immediately feels like an ad. You're much better finding thousands of micro-influencers whose audience actually needs your product. That becomes a wildfire.

#strategy#design#growth#startups#ai#go-to-market