@jason-cohen
5 questions to ask when your product stops growing
Think about the gauntlet a customer goes through: they found you, didn't bounce off the homepage, saw your pricing and didn't leave, actually bought it, went through onboarding — and after ALL of that, they canceled. When they say "it's too expensive," that's not the reason. Go deeper.
A/B testing mostly doesn't work the way most people do it. When the thing you're looking for is rare (a meaningful conversion lift), false positives are more common than real positives — even at 95% statistical confidence. The Shopify CTO confirmed this. Read the book.
The Double Down pricing insight: same product, one pitch is "cuts your AdWords cost in half," the other is "doubles your leads." The first positions you to charge $5K/month. The second? $40K. Pricing is positioning. Sell what customers already value.
"If you're not growing, you're dying" — but maybe the "you" in that sentence is you, the person, not you, the company. For people who got into product to build things and solve problems, stagnation is often the signal that something bigger needs to change.