Jason Shah

Investment and job postings in web3 both grew by more than 400% in 2021. The opportunity for product managers who make the leap is massive — but the role looks almost nothing like web2 PM.

Web3 PM in one sentence: you're responsible for the success of communities, not increasing acquisition, engagement, or revenue. Hearts over charts.

When I explored roles with 20+ web3 teams in 2021, nearly half of them didn't understand what PMs were for. PMs have had 20 years to demonstrate value in Big Tech. Not here.

Most important web3 teams don't really need PMs. The Ethereum Foundation has 97 employees stewarding a $500B protocol with virtually zero PMs. PMs had 20 years to prove value in Big Tech. Not here.