Krithika Shankarraman1 posts

Krithika Shankarraman

@krithika-shankarraman

First marketer at OpenAI and Stripe. There's a playbook for everything, but you have to understand your customer first.

#marketing#growth#ai#go-to-market

In hyper-growth companies, you have to run the marketing diagnostic every 3–6 months. The top-level goals change — scaling sales, international expansion — and your marketing priorities have to change with them.

#strategy#ai#b2b#growth#startups#go-to-market