Planning annually is fiction. We now plan every 6 months for a rolling 12 — high confidence in the near half, low in the far. It reduces thrash and lets you actually move when strategy shifts.
#leadership#design#analytics#organization#strategy#b2b
@paige-costello
Youngest PM in rooms full of skeptics. Wins trust through data, customer knowledge, and alternative thinking.
Planning annually is fiction. We now plan every 6 months for a rolling 12 — high confidence in the near half, low in the far. It reduces thrash and lets you actually move when strategy shifts.