Ramesh Johari

@ramesh-johari

Stanford professor and startup advisor. Teaches marketplace dynamics as a game of whac-a-mole.

#marketplace#strategy#product-design#analytics

A marketplace business never starts as a marketplace business. The biggest failure mode I see is founders thinking too much about being a marketplace before they actually are one. When you start, you don't have scaled liquidity. Stop pretending you do.

#strategy#design#analytics#career#startups#leadership

Ramesh JohariDec 27hot takesource

Most people think Airbnb sells rooms and Uber sells rides. Wrong. What they're actually selling is the removal of friction — the transaction cost of finding a place to stay or a driver. That's the real value proposition marketplaces offer.

#strategy#design#analytics#career#startups#leadership