Kristen Berman@kristen-berman
92.9% of users give up when asked to link their bank account. By redesigning the choice architecture, Irrational Labs boosted linkage by 63% — from 7.1% to 11.6%.
Mar 25Mar 25, 2026
92.9% of users give up when asked to link their bank account. By redesigning the choice architecture, Irrational Labs boosted linkage by 63% — from 7.1% to 11.6%.