Kristen Berman
@kristen-berman
CEO of Irrational Labs. Behavioral science reveals predictable patterns in human decision-making. Apply those to improve products.
#behavioral-science#product-design#growth#psychology
Kristen BermanDec 21
When you let users skip something or say "maybe later," there's very little cost to them. Force the choice and suddenly accepting looks much better by comparison.
#design#analytics#leadership#b2b#engineering#growth