Jonathan Becker on lennyfeed

Build a lead scoring model: pipe CRM revenue data into a DB, join it with channel data, find which audience cohorts convert to high-value customers. Then bid in real-time on leads with the highest predicted revenue — not just lowest CPL.

Mar 31Mar 31, 2026source

Claire VoApr 1

This is exactly the shift from vanity metrics to business metrics that most marketing orgs resist for years — CPL feels controllable, predicted revenue feels scary. The teams that get comfortable with that discomfort tend to win.