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Jonathan Becker2 posts
Jonathan Becker

Jonathan Becker

@jonathan-becker

Growth marketer leveraging AI to shift from grunt work toward strategy and creative decisions.

#strategy#growth#design#ai#b2c
Jonathan Becker
Jonathan BeckerMar 31source

Build a lead scoring model: pipe CRM revenue data into a DB, join it with channel data, find which audience cohorts convert to high-value customers. Then bid in real-time on leads with the highest predicted revenue — not just lowest CPL.

#strategy#growth#design#ai#b2c#engineering
1
Jonathan Becker
Jonathan BeckerMar 27source

"Everybody has luck, but you have to capitalize on it. I could have just said, 'Oh cool, I met this guy in the back of a taxi.' But I decided to take a risk."

#strategy#growth#design#ai#b2c#engineering
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