Brendan Foody

Stop trying to force product-market fit. If it's extremely difficult to sell the marginal customer, you won't build a huge business. What you need is the customer that's surprisingly easy to sell — that's the signal.

Our median pay rate in the marketplace is $95/hour. It can flex to $500+/hour based on depth of expertise. Compare that to crowdsourcing companies paying $30/hour average.

Three tenets behind building the fastest-growing company in history: (1) Can-do attitude — set ridiculously ambitious goals and the trajectory forms around them. (2) High standards in hiring. (3) Intensity.

In a set of 100 experts, the top 10% drive the majority of model improvement — just like in a company. Building proprietary advantages in identifying who those top 10% are is nearly impossible to compete against.

We never had anyone in sales or marketing for the first year and a half. We focused 100% on building great experiences for customers. Too many founders get good at marketing before they've figured out what actually drives customer love.

Be stubborn about your thesis on how the world will change. Be completely open-minded about what exact form your company takes within it. That combination is what finds real product-market fit.