Christopher Miller

Loops are kind of hard to achieve in B2B SaaS. The best loops come from UGC and community platforms. If you're a B2B SaaS company obsessing over growth loops, you might be chasing something that mostly doesn't apply to you.

The best growth PMs are almost ambivalent to the solution and indifferent to its complexity. If building the next sophisticated widget is what gets you out of bed, growth probably isn't for you.

When defining problems, always add a qualifier: Is this a business problem, a customer problem, or an efficiency problem? Parsing them out helps you avoid solving a business problem in a way that produces a bad customer outcome.

When you adopt radical ownership — treating every problem as your problem — the business notices and keeps feeding you. Our small growth team took over a neglected pricing page, blew it up, and it was a step-function change for HubSpot.

Before chasing PLG, answer these: Who decides to buy — top-down or bottoms-up? How complex is onboarding? Are you competing against non-consumption or competitors? The answers tell you how self-service your motion should actually be.

Usage data tells you what's happening in your product, but it will never explain the why behind a behavior. That's why proximity to the customer and directing relentless curiosity toward the qualitative stuff is so important.